Alpha is a new technology pioneered by Lucite International for the production of MMA (the main component of acrylic). This technology offers 40% to 45% savings over existing technologies in both construction and production and has the potential to revolutionise the cost base of the acrylics industry.
Sheets of moulded, shaped and laser cut Perspex acrylic were photographed to create a strikingly colourful and contemporary visual brand. The brand was used to help the company promote the Alpha technology and their new Alpha facility located on Jurong Island, Singapore.
Visual brand identity, art direction and brochure.
Acknowledgements: Duo Marketing and Chris Lomas Photography.